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What is the Future of Search Engine Optimization (SEO) For Us Internet Marketers’ Websites?

It is nearly impossible to predict what the next phase is on the internet of what the future of the World Wide Web has in store for internet marketers. This can be exciting of frightening, depending on your outlook. Computers can either positively benefit us in the future, or ruin human existence by becoming too smart for their own good. Only the future can tell and it is not far away.

Google seems to be the largest dominator of the internet and what they do or say seems to become web standards. What this means for internet marketers, is that you have to stay up-to-date with Google’s changes to the search rankings and how they impact your website. You must change your approach and adapt to succeed in the future of the web and SEO.

Looking back over the past few years, a significant change is the inclusion of maps, local business listings, videos, real time Twitter feeds, and more. As we keep looking at the search results they are constantly changing, adding new features, and look different. This can become frustrating and cause a big headache for search engine optimization specialists and internet marketers, who make their living by providing top organic search results for clients.

Now even more has the shift changes as the major engines like Google, Yahoo, and Bing are starting to provide customized searches depending on your IP address, browsing history, and any other information the search engines have gathered about you and your computer usage. This can be a frightening thing, but will be beneficial as it is still in beta testing modes.

Another big change that has taken over SEO is social media and the impact it has over the web. Social media allows companies to interact with their customers, giving a face behind the company. This establishes trust and shows that you truly care about your customers. Twitter, Facebook, and LinkedIn have claimed their spot as the top social media outlets in 2010. In the upcoming months this can easily change and shift.

So what does all this have to do with search engine optimization for all you internet marketers reading this article? Well, search engines play a big role for internet users. Searches are the starting place for anyone who needs to find an answer to something they are unsure of. Having a properly optimized website for the search engines can make an company a successful company. Staying up to date and ahead of the competition when it comes to SEO can give you that competitive advantage you seek.

How to Succeed in Internet and Network Marketing

If you want to succeed in internet and network marketing you have to grasp the new direction it is taking. There are many innovative marketing strategies today that were never used before. With the internet, network marketing has developed into a new and different adventure.

Attraction marketing is being utilized by the top producers. In attraction marketing you brand yourself as a leader. To do so you must educate yourself and attain the skills and tools which will help you and others in the MLM business.

Social Marketing / Web2.0 is very hot in the MLM world today. It is one of the internet and network marketing strategies used in the system of attraction marketing. There are many social marketing sites, such as Twitter, Facebook, Myspace, among others. There are thousands of people connecting and establishing relationships on these sites. It’s a great way to market yourself by offering valuable content to others.

People who are starting in the internet and network marketing business are interested in knowing how to make it to the top so they want to follow the people who are sharing valuable information, or content. You can discover from them how to brand yourself as a leader as well. You want to look for someone who will show you how he or she does it. If you follow someone you are often interested in what they are doing and maybe you will want to join their business. This is exactly how attraction marketing works.

If you want to be successful in the internet and network marketing business, it is absolutely feasible and a great way to be able to make your own lucrative home business, but there is a course of action. You have to have the right mindset to succeed. You have to learn the skills and tools to build your business. Yes, you have to become that leader that people are looking for. If you provide what someone else wants to learn and demonstrate how it is done, you are that leader. It is very simple.

So having success in internet and network marketing is a matter of going and growing through a process. This can be made much easier if you also have valuable training to give you direction, as well as a sponsor, or leader. I have found a system set up with all the tutorials and instructions to implement real marketing strategies that promote my business. These techniques are the results of many years of network marketing experience. This system provide valuable content and training.

In this system you are given your unique capture page, the first step in branding yourself as a leader. There are affiliate products at the front end which will produce multiple income streams. At the back end you also sell your principal product or products. This produces a sales funnel and residual income, so you make money whether you sell your primary products or not. It will put money in your pockets, while you are generating free leads. This system is uniquely designed with capture page, sales funnel, websites, in fact, everything you need to create your home business successfully.

Focused Internet Marketing and Website Promotion

Every day, like millions of webmasters, I continue to focus on making money with my websites. There are a few internet marketing and website promotion strategies I typically stick with because it is very important that these website marketing processes are running at the same time without causing too much work or becoming overloaded.

Creating and running an online business continues to become more and more competitive with thousands and more websites being set up every day. It is likely that some of those websites will be in direct competition with you and me.

So, how do you compete? How do you get those magical page 1 rankings and keep them? The good news is that it is not magic.

The simple answer is by developing a number of different but related advertising methods as part of my overall marketing and website promoting strategy. Let me share some of them with you now. Remember this is a very small sample of the hundreds of ways you can market and promote your website. Some of them will be explained in depth in my other articles, so make a habit of staying in touch. O.K. let’s see.

Building Your List

I will never understand those webmasters that go to all the trouble of building a website or a blog and don’t spend the small additional effort of capturing subscribers for their list. Even if your own site only captures a few hundred names and email addresses, that is a few hundred targeted and interested people that you can stay in contact with on a regular basis. The trick is not to bombard them with sales pitches and offers but to keep them informed and build their trust and your reputation.

There is a ton of information on the ‘net about adding subscriber forms to websites. Also, if you do not want to pay for an autoresponder, there are a number of free ones that you can try out.

Generating Backlinks And Building Site Popularity

I won’t pretend to understand all the algorithms and nuances the major search engines use to rank websites but I do know that one of the more important tactics for website marketing and promotion is generating backlinks. The major search engines use this as a gauge of site popularity – how important your site is to others.

I use two methods to achieve backlinks, actually three (article marketing is one, see below). I subscribe to a monthly membership site which provides me with the means of getting backlinks from high ranking web pages. The other method is free and it’s called reciprocal linking.

There is much debate about the value of exchanging links and if they add any value. Simple answer, yes they do as long as it is done properly. Only exchange links with sites that are relevant to yours, and sites that have already been indexed. One of the reasons the debate on using reciprocal linking as an effective marketing and website promotion tool continues is that if the site displaying your link has more than say twenty other links on the page, it will reduce the chances of your link being clicked.

Pay Per Click

Many will recommend that you add some type of pay per click campaign such as Google AdWords to your website marketing and promotion strategy. I would agree but only if you know exactly what you are doing. To explain all the ins and outs of pay per click campaigns would need a report never mind trying to explain it in this article.

If you have a known budget to spend, daily, weekly or monthly, then by all means go to the major search engines and read everything you can about using their advertising services before you spend one penny.

Press Releases

I have to admit that this is an area where I have to focus more time and effort. As with pay per click, go to the major search engines and read up on how to get yourself published on Google’s or Yahoo’s news search.

As with most things in the life of internet marketing there are paid methods or eBooks for sale on creating and publishing your press releases. Before you succumb to any of those, visit www.prweb.com and read their guidelines on how to publish your press releases.

Article Marketing

This is still one of my favorites. It is an excellent free way of building your brand, gaining trust, and promoting your websites. Writing articles and submitting them to achieve the greatest return for the investment of your time and money (if you hire someone to write them for you) deserves its own article all to itself which I will publish real soon.

In summary, internet marketing and website promotion does not need to be costly but it will need your commitment to putting in the time and effort on a regular basis. Just building a website is no longer enough, if indeed it ever was.