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Internet and Network Marketing – How Will it Work Well?

Throughout time, internet and network marketing has rapidly changed. Several years ago, internet and network marketing has never been heard of and by the time that it was crystallized, it became a really difficult thing to handle. There were no such things as speedy communication processes in just a matter of clicking the mouse.

But today, everything has changed. That is why in the passing of time, the internet and the networking marketing has basically formed an integral part of the business corporation. Nearly all business owners are seeking the service of the internet and the network marketing procedures.

To date, there is no doubt about the fast revolutionizing of the internet and network marketing. Through the presence of the video calls, email, websites, and many others, the affiliates are therefore earning money the fast and convenient way. Indeed, the advantages in the internet and network marketing have offered so much for the people. And in today’s internet age, so many entrepreneurs are harvesting the output of their endeavors.

So what are your concerns regarding internet and network marketing if you are yourself an entrepreneur? As you become a master of network marketing, you will discover that it is essential that your site gains adequate visibility for the people to be aware of its existence. In this sense, you will extremely appreciate the good that the internet can bring you.

Being visible in the eyes of the costumers is an edge for your business. Your website may be fabulously designed and you may have the best services or goods to offer but then if there is no one who knows about it, your business is close to dying down.

One sure way of gaining high traffic rate is though the use of the PPC or the pay per click features and programs. You may likewise adopt a 3rd party promoter or an affiliate. With this, you tie up with an advertiser website and you pay them each time that a person visits his website. The payment to the said advertiser may be according to the number of times of the visit or by means of the rate for a specific sale made.

By tying up with an affiliate program, advertisements of your sites will keep posted in a hundred websites thereby escalating your chances of being known to all.

Another way of increasing your website traffic is by means of designing the site with info-filled contents that can easily be crawled by the search engines. In the earlier times, it was enough that the Meta tags were intricately placed but as time passed by, there should be more than enough motivations to keep the website frequently spotted on the top list.

Today, the search engine spiders are more into looking at the corresponding text, keywords and key phrases. Internet and network marketing is all the more effective when advertising is done vividly and effectively through the utility of the proper techniques.

Keeping an online business is not solely a concern of being attractive to the customers alone. It is also a point of being appealing to the search engine spiders. Therefore, if you intend to create a successful internet and network marketing for your business, you precisely know what to do. A wrong move may mean falling into one of the common pitfalls of network marketing.

10 Ways to Brand Your Internet Shopping Websites

One of the latest reports by a leading website traffic ranking site claimed that they are tracking over 133 million blogs. If you think about all the standard websites as well, this number will be even bigger. The result is hundreds, if not thousands of blogs and websites on virtually every single niche on the web. You can also bet that a good percentage of those will be offering outstanding quality content just like you do, so the competition is fierce. So how can you stand out and market your internet shopping portal effectively on the web?

In a word: Branding

Brick and mortar businesses have discovered the importance of branding decades ago, but on the Internet this is a very new trend (just five years ago you didn’t have that many websites around after all). What follows is 10 ways to brand your internet shopping portal efficiently. Branding your business as an owner is a very effective step into driving traffic to your web portal.

1. Make Your Purpose Known – You must have a crystal clear vision about the purpose of your website, and you must communicate that to the visitors as well. They must know why they are visiting your website. Why it is worth their time. The customer is always asking in their heads, ‘tell me what you have to say quickly so i can decide if you have what I need’ “I am going to write about my business” isn’t going to cut it. What part of your business you are going to write about? What angle you are going to have? Breaking news? Deep analysis? Where will the value to your readers come from? You need to be able to answer to those questions easily. Your aim is to make people associate a concept or thing with your website. If I say online video, you are going to think YouTube. If I say Coca Cola, you’re going to think soft drink. You get the idea. Now you must make this with your own website. It is not easy, and it takes time, but you should always keep this principle in mind.

2. Keeping Your Tagline Consistent – Using a tagline is not mandatory, although it can help if you come up with a really catchy and descriptive one. The important thing, however, is that you stick with it. It’s got stick in people’s heads. If you change your tagline every other month, people won’t remember it, and they might even get confused about it. With most internet shopping portals offering millions of products from partner stores, your ability to choose a niche market is great. Choosing several products of relevance to market online is a great way to start focused marketing efforts to drive portal traffic. If you are going to use a tagline, you could also consider adding it to the title tag of your website. This will make sure that the tagline will be displayed on search engines when users come across your site, reinforcing the message that you want to pass.

3. Investing Money in a Good Logo – Just like medieval castles used their flags to identify themselves, websites are identified by their logos. If you have limited money to spend on design, make sure that the logo is your top priority. These days you can get good looking logos for as low as $100 (obviously though that the more you spend the higher the quality you should get). The logo is important because it is the first thing that visitors pay attention to, and usually it is also the image that will stick on their mind once they are gone. Additionally, whenever people mention your website on a blog, they will consider using your logo as an illustration on the article, meaning that the logo itself will characterize your site even on external places.

4. Having a Consistent Writing Style – There are many studies confirming that the writing part of a blog or website is one of the main parameters that readers use to determine the overall quality of that site. You need to be consistent with your writing style if you want to strength your brand with it. It does not matter if you write bringing your personal experiences aboard or if you try to keep a more neutral tone, the important thing is to be consistent with it.

5. Making the Content Match the Design – The overall look and feel of your design must match the content. If you plan to talk about myWorld, it would be weird to have flowers on the background image, right? Identify what your core audience is going to be, and design around their perceptions and preferences. If you are going to write for professionals or older people, perhaps a traditional newspaper look would be a good choice. If your readers will be younger, a more colorful design could be used. And so on.

6. Maintaining Color Consistency – Make sure to choose a color palette and to stick with it. Colors and moods are very easy to be remembered, so use this in your favor. You could use the main color on the links, on the footer and so on. If you are going to create special images or badges for the website, make them match the overall color pattern. Also, keep a consistent set of font types throughout your blog, website, and other marketing. Online, this is called CSS, or cascading style sheets. Most popular blogs have CSS built in, but others like MySpace, allow you unlimited possibilities, and can clutter and hinder your message and your brand. Throughout the years it is a good bet that you will need to give a face-lift to you design. That is fine, as long as you keep consistent with the color readers will still feel at home, and your brand will be kept intact.

7. Using Your Website Portal’s Name on Social Media – Are you going to use Twitter? FriendFeed? Facebook? MySpace? If you are, you could create an account on each of those services specifically for your website. Then tell your network of friends about your shopping portal and post links. Social networks are a big online trend, and probably one that will last. If you manage to get your site inside those networks, your brand will rejoice.

8. Spending Money on Advertising – If branding was easy, companies around the world would not spend billions of dollars every year on advertising right? It is possible to create a strong downline without spending money on advertising, but paid promotional efforts can certainly make you reach this goal easier and faster. If you don’t have a big budget, you could consider spending money only during the initial period and on the first few months. Use the money to kick start your brand, and after that work with the content, refine your message and use the free methods. One advantage of paid advertising is that it allows you to deliver a specific message to a specific audience. If you purchase a banner on a popular blog, for example, you know who will be reading that, and you can tailor your words to pass your brand to those readers.

9. Use PPC Advertising Networks to extend your brand – Google AdWords is the most popular option under this category, but there are also others. Basically you need to sign up with the network and choose keywords related to what you are selling. The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly cost per click (CPC). The CPC depends on the ability to hook your readers with a simple, effective message. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click). You will receive a higher click through rate (CTR) the better your message can convert interested web surfers into customers. The source of the traffic can also affect the overall CTR rate. Search engine traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often.

10. Spread it Virally – Branding is psychological, and you will need to get inside people’s thoughts. Sometimes this will inevitably be a numbers game. That is, the more exposure you manage to give to your brand in front of the web surfer, the longer it will stick with them. Practically speaking, use your logo and website address in a many different places as possible. Put the link on your email signatures. Write guest articles for popular blogs and put your website name on the byline. Talk about your website in online forums. Purchase advertising banners. Stamp t-shirts with your website logo on it and so on.

Setting Up Your Internet Marketing Website

There are few things that you need to have to set up a great internet marketing website. Now you don’t in some cases need to have a core site. But, it is always nice to have one set up just in case you may need it for some particular reason such as having multiple related products or services to sell.

Your introduction letter is one of the most important tools you have for promoting your internet marketing web site. It is the first thing your customers and prospects will see when they visit your web site. It needs to reach out and grab your prospects’ attention, and it should get them to respond.

The email list is a powerful automated marketing tool, which allows you to easily stay in contact with your prospects — any time of the day. Once your prospects sign up for your internet marketing newsletter, they will receive a series of follow-up emails that will help educate them on the benefits of benefits of your products or services. This allows you to keep in contact with your prospects with minimal effort. Think about it: Your internet marketing web site can communicate with your customers all day and all night without any input from you. It’s literally working for you while you sleep.

Having related articles on allows you to display related information about your products or services. These articles are designed to help show your visitors all the benefits of purchasing your products or services. You can add and remove articles to ensure that there is always fresh content available for your visitors. Nothing adds credibility faster than quality web site content, and these articles are the core of the content. I am also emphasizing quality content.

You must have a contact form on your site preferably on every page but at least on the home page. This is a great way to capture interested clients as soon as they hit your site. By offering a free consultation to your web site visitors you can not only engage potential clients, but you can give yourself an opportunity to follow up in the future.

When choosing a business name, be sure you have a professional name for your internet marketing business. We have seen many inexperienced clients choose unprofessional names, which ultimately tends to drive away some of their best web visitors. Furthermore, having a professional name will help your visitors remember you that much more. The right name can make all the difference!

Don’t sell yourself short! Take as much time as you need to choose the perfect name. Do a little research on the internet to make sure there are no other websites already using the name you have selected. You want to avoid competition as much as possible. Simply go to a few of the major search engines and run searches on your business name and see what sites appear near the top. If your selected name is already being used, it’s time to go back to the drawing board to find something better!

Your “Webpage Description’ may sound like a little thing, but it could actually be quite a big deal. When search engines like Google or Yahoo list your site, they will include a very brief description. You’ve probably seen them before. What you may not know is the content of that description is completely up to you. So, what should it do?

Your description should tell a browsing customer to choose your site. It’s that simple. The first objective of effective marketing is to sell the customer on actually looking at your marketing. In most cases, a search engine browser is scanning the results, looking for the site that could benefit him the most. You have about a half a second to convince that person that your site meets his needs… or he’ll move on.

A good description, therefore, will 1) Address the customer directly (use words like “you” and “your”) 2) Direct the customer to do something (Learn how now!) 3) Address a problem and present a solution.

Surely we can all agree that this content needs to be stronger to be effective.. right?

Creating your own graphics is a great way to establish a unique identity! You can upload a business logo as well as a picture of yourself. If you need a logo created, there are many online resources that are affordable. A logo can play an important role in adding credibility to your business. Uploading a picture of yourself also adds a nice personal touch to your site. However, this feature is optional.

You need to experiment with different templates. Feel out what you are placing in your internet marketing website. Having a choice of different templates allows you to completely change the face of your web site. Using different colors and fonts will give your site a feel and it will be inviting or it will repulse your public. Again, this enables you give your site a very unique look.

This is simply an overview of the major components for setting up an internet marketing website. I hope that it has been helpful.