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Essential Elements Required When Setting Up a Legitimate Internet Business Website

There are a number of different ways that an affiliate marketer can approach the setting up of their legitimate internet business websites. These websites will depend very much on what the individual prefers as they can be small or large; this is just a matter of personal taste. It really does not make much difference which approach you choose so long as some of the essential elements that are found on practically every affiliate website are there.

1. Content.

Having a website that is just filled with advertising banners and hype will not serve you very well. You need to provide some value if you want your visitors to return and to encourage them to willingly spend money with you.

By adding regular content to your website in the form of articles, anyone who visits and enjoys the information you give will want to return for more. You would need to determine how much content you intend to have on your website when you set the site up. If you are only going to have a few articles and not add new content on a regular basis then these articles can be individually placed on separate pages, but if your intention is to add new content continually so that your website will eventually have hundreds of articles on it then obviously the design will need to be different.

2. Focus.

If you are an affiliate marketer you need to make a decision regarding how many products or services you intend to promote on your affiliate website. There are some affiliate marketers who promote only a few products on their websites while others will promote a whole range of products. This information is important to know when you set your website up as it will make a difference to the overall “feel” of the site.

Whatever your decision is, it should be consistent with the number of offers you are going to promote and whether you want them to be targeted and specific or just general with more of a warehouse “feel”.

3. Disclosure.

Since the changes regarding the FTC rules governing affiliate marketers have been instituted, what originally may have seemed quite daunting for the majority of affiliate marketers is in actual fact quite simple.

All that is really required is to add a disclaimer that some of the links on the site are affiliate links. There are various places where this can be placed, such as the footer in the sidebar or on a separate page altogether. The location is not an issue but it does need to be displayed somewhere on your website. So think about this and consider where the best place on your business website will be when you get it set up.

When setting up a legitimate internet business website there are a large variety of things you can do to make your website unique. By creating different colors, images, logos etc., the options are infinite to make your website stand out from all the other affiliate sites online, but when all the differences are removed the three core components that need to be in place will be common to all of these websites and that is, the content, the focus and the FTC disclaimer.

Tips on What to Do With Traffic Coming to Your Internet Marketing Website

Now that you have plenty of traffic coming into your internet marketing website, you may be wondering what to do. Traffic is the key to being successful in internet marketing, but if you don’t do anything with the traffic you get, you won’t be successful. So, here are a few options to consider.

Convert Leads to Sales. One of the best options is to convert all those leads into sales. If you are selling a product on your website and you have a lot of traffic coming into the site, you have a good site. Now you just have to figure out how you can take the visitors and get them to purchase your product. If you get even a portion of your traffic to convert to customers, then you’ll definitely on your way to success.

Sell Affiliate Products. Another great strategy is to sell affiliate products. Of course if you decide to become an affiliate marketer, make sure that your site is relevant to the products or services that you are trying to sell for someone else. Usually these companies will pay you based on the amount of sales that come from people at your site. This is a great way to achieve success when you have a lot of traffic that comes to your website.

Charge a Membership Fee. Today there are many people who are definitely willing to pay a bit of money for access to great information that they know they can trust and rely on. If you build up a huge amount of traffic and people are constantly coming back to your site for more information, you may want to consider charging these people a membership fee to visit the site. Even if it is just a small fee each month, it can definitely add up over time if you have many visitors to your internet marketing website on a regular basis.

Sell Advertisements. While it is never good business to sell your leads to someone else, if you have a lot of traffic coming to your site on a regular basis, you may want to sell ads on your site. There are many large companies that are more than happy to pay you for ad space if you have a website that has a lot of traffic coming to it daily. You can sell your ad space for top dollar because of all the traffic your site generates.

Of course these are not the only ways that you can make the most of your website traffic. You can sell ebooks, send out newsletters, and even start networking among the visitors to your site. So, just don’t let all the traffic go by; make sure that you have a strategy in-place for your internet marketing business.

To your internet marketing success!

Mobile Internet And Its Applications Need To Become Central To Marketing Strategies

With mobile internet access having become so prevalent in recent years, brand marketers need to adhere to the increasing demand for accessing information through their mobile and smartphones. Whether to keep up-to-date with the latest news, through to shopping with a specific brand, more people are looking to do it on the go through their handsets. The need to construct a suitable online presence has been clear for some time, but now brands must start adhering to these new methods of accessing information. With the growth of the smartphone market, brands must develop their marketing strategies to include such methods.

A recent study by Tecmark found 23% of UK mobile phone users use their handsets to access the internet, and this is only likely to increase as smartphones become more readily available. The same study found that 26% of UK mobile owners have a smartphone, which highlights the correlation between mobile phone owners and internet use. Likewise in the US, mobile data consumption increased by 112% on 2009′s figures, further illustrating the rise to prominence of the mobile market.

With the popularity of both mobile internet access and general smartphone use continually increasing, brands need to ensure they develop suitable means for their fans to access such information. One of the key elements for brands to develop is a mobile-applicable website. Mobile users will be able to access the normal website through their smartphone, but often many websites aren’t wholly suitable for viewing through a smartphone browser, whether due to the use of applications such as flash, or because the website contains too much information to easily view on a small screen. A specifically tailored mobile website will make accessing the web page and the information therein much easier for the user, thereby making it more appealing and offering the user more of a reason to return.

Further to this, the recent ‘boom’ in the online application market presents a suitable medium for brands to continue to target their fans. Creating a mobile application is beneficial as the brand can include a number of different features to attract their fans and help promote the brand. The application could be as simple as creating a new version of the brand’s online shop, or could be as diverse as creating a game to help entertain the user, but one which still promotes the brand at its core.

Clearly it’s imperative for brands to develop suitable means to target their fans through mobile media. With the number of smartphone users ever-increasing along with the capabilities of the latest handsets, brands need to stay up to date with the latest technology so they can target prospective fans in the most suitable manner.